the marketer mindset

Well, the Impact Boot Camp has ended, but the Impact has just begun!
The over 100 attendees and 15 or so staff have formed groups
that will be blitzing the world with our message in highly
specialized ways...

I am a part of the PR/Media team, and it was our job to
come up with the focus of our live tv and radio interviews...

We came up with the acronym G.I.V.E. as our 4 simple steps
any person can take to have impact in the world starting NOW.

G-- Greet. How often do you pass someone on the street, in an aisle
at the store, get on a n elevator with someone and work hard to
look away or avoid any sort of contact? Just a hello, or a smile, could be the
thing that makes the difference in that other person's day.

Simple, right? But wait- there's more!

I-- Include. Include yourself in the world around you,
and even more importantly- include others in
what you are doing... especially those people you see
that are withdrawing from the world.

V-- Validate. Oh my, just saying thank you to someone
who bags your groceries or pauses to let you pass or
makes your change at the register... Powerful Stuff!!!
Compliment someone. Compliment a stranger! Easy, right?

E-- Empathize-- you may not always be able to relate to where someone is coming from, but, if they are sharing their
stories, opinions, ideas, or feelings with you, you should always make the
extra effort to convey to them that you are hearing their words
and understand their meaning.

Simple. Easy. Everyday. Regular. IMPACT.

Now go out and create some!

Keith deBolt